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By Day 3 of Mercedes-Benz Fashion Week Swim I suddenly felt oversaturated with swimsuits. Lost in a sea of lycra and spandex, I was having trouble keeping track of all of the looks I loved and was wishing that I could afford to be monokini monogamous, focusing on just one designer/collection at a time...but it's not called Fashion Day or Fashion Hour my dear readers, it's Fashion Week, and I was in it for the long haul.

Here's just a taste of the hottest (and hautest) looks from all five shows on Saturday July 18th, including collections from Mercedes-Benz Fashion Week Swim regulars Ed Hardy Swimwear, Poko Pano and Xtra Life Lycra, plus newcomers from California and a land down under - Mara Hoffman and White Sands Australia.

Mara Hoffman - Drawing inspiration from both the desert and the universe, designers Mara Hoffman & Klee Van Schoonhoven presented a collection that was truly out of this world, featuring unique silhouettes and colorful psychedelic prints, ranging from bold and bright, to softer and more feminine styles that flatter every body type. Playful bikinis and super sexy one-pieces revealed why Mara Hoffman is a favorite amongst celebrity clientele including Kate Hudson, Nicole Richie and Mischa Barton.

*Fashion Show dish* - People's Revolution ran the front and back of the house and Kelly Cutrone was right there working the show alongside her old Hills protege, Whitney Port from The City. It was great to see Whitney working the runway, completely in her element. She and Kelly are the dynamic duo of fashion production and put on a flawless show with celebrity attendes Olivia Palermo and Dina Mazo smiling from ear to ear. I'm just thankful former People's Revolution intern Stephanie Pratt wasn't there. She would have ruined everything.

mara hoffman ed hardy swim.JPG
Look 1 - Mara Hoffman, Look 2 - Ed Hardy Swimwear, photos courtesy of Getty Images

Ed Hardy Swimwear - Rock n' Roll was here to stay for another successful year at Mercedes-Benz Fashion Week Swim for Ed Hardy Swimwear. Rocking an eclectic mix of designs, colors and fabrics with edgy geisha, skull and flowery motifs, I adored their collection of mix and match separates that offer total beach variety, plus unique embellishments and custom hardware that helps the ladies and gents really stand out on the sand dunes.

*Fashion Show dish* - On a personal note, I met one of Ed Hardy's male models post-show who was as sweet as he was sculptured. I love making new Fashion Week friends.

White Sands Australia - Celebrating all the joys of being a girl, White Sands shone with romantic maillots, sweet and frilly beandeau bikinis, itsy bitsy Brazilian bottoms and palm printed swimsuit gems, all featuring flawlessly structured shapes. For a little extra coverage, the White Sands chic resort collection showcased sexy sequin t-shirt dresses, silk jersey dresses, maxi frocks and playful jumpsuits that will take you from sand and surf to walking along the boardwalk with style and sophistication.

*Fashion Show dish* - I sat behind the stars of Bravo's new reality show Miami Social - George, his Russian wildcat girlfriend, fashion producer and Jude Law look-alike Ariel and the lovely Katrina. Katrina's strapless zipper accented minidress was tres sleek, but she spent half the time having to adjust her revealing bra tag. I thought about helping her conceal her tag, but didn't think that would be considered very Miami social.

Xtra Life Lycra - All the seats were cleared out of the Cabana Grande for a free-wheeling party inside the tent with yummy bites passed around, drinks and of course, wicked fashions. Hosted by Gretta Monahan, style expert and co-host of Bravo Network’s Tim Gunn’s Guide to Style, the show featured archival garments from 1960-1990 and swimwear looks from 2010 designer collections containing LYCRA® fiber and Xtra Life LYCRA® fiber.

*Fashion Show dish* - Your blogging hostess with the mostest was the Xtra Life of the party.

Comments (6)

Kirstin :

This is my first time here. I like seeing the videosof the shows. thanks


Excellent style post


I liked the Hoffman show best




I really love the fashion world :) See you soon! 


Hello, thank you for blog post! I've been catching up on style news for two or three days now and i am definitely enjoying it.

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Samara Sanchez

About Sammy

Sammy Sanchez is a Miami based freelance writer, greeting card designer, and self-professed USWeeklyholic. Sammy loves tall coffee light frappuccinos, vino not from a box, and Mark Ruffalo...not necessarily in that order.
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