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There's something about Mara.

I simply adore Mara, and not just because she shares the last 4 letters of my name.

New York City based Ready-to-Wear & Swimwear designer Mara Hoffman made her first appearance at Mercedes-Benz Fashion Week Swim last season and was by far my favorite amongst the designer newbies, quite possibly one of my favorites of the entire week, so I was elated that Mara was coming back to Miami for more.

Last season, Mara's theme was out of this world. This season, Mara’s 2nd run on the runway took a mystical journey through the jungle. Always a fan of where the wild tribal things are, I was blown away by bold batik prints, tickled by colorful kaleidoscopes, bright yellow highlighter and neon pink hues, and inspired by intricately stringed and beaded bikinis.

mara hoffman swimwear.jpg

While Mara's monokinis and bikinis took center stage, I found myself even more captivated with her stunning yet simple beach to night offerings that every South Beach babe needs in her summertime wardrobe. Mara's maxi dresses, printed leggings and convertible dresses were as brilliant as her bathing suits and expertly styled with feathered jewelry, sexy Steve Madden wedges, fishbone braids and white tribal dotted makeup perfecting the models' don't-mess-with-me-I'm-into-the-mystic look.

Another surprise of the season was Mara's partnering with Alternative Apparel, my personal go-to clothing haven for vintage soft tees and basics. Mara and the folks at Alt App paired up for a special mini-collaboration where the "Mara Hoffman for Alternative Apparel" ultra soft and cozy Eco-Fleece poncho made its stunning debut.

Best of all, as a VIP guest I scored an exclusive custom Burnout Baseball tee designed with Mara's crazy cool "Crystal Collage" artwork.

Thanks Mara.


Comments (9)

Mona :

i never heard of mara hofman before, cool stuff


absolutely brilliant!


i like!

maddie m.:

i wanna share this post with my friends on facebook


This is a really good blog here and I dig your style of writing. How did you get so good at blogging?


no fair. I want a VIP tee!


How do you get to go to fashion week?? I really love your blog!


I like the colors of those suits, electrifying. amazing writing. :)


nice to meet mara thanx for the intro!

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Samara Sanchez

About Sammy

Sammy Sanchez is a Miami based freelance writer, greeting card designer, and self-professed USWeeklyholic. Sammy loves tall coffee light frappuccinos, vino not from a box, and Mark Ruffalo...not necessarily in that order.
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