Jessica and Ashlee Simpson are pulling a Mary-Kate and Ashley Olsen by merging their sibling style sense and sensibilities to design a new clothing line for fashion forward juniors. The line will feature sportswear, denim, activewear and accessories for Justin Beiber lovin' 9 to 12 year old tweens, sizes 7 to 16.
I don't know how I feel about this. I think it's great that the Simpson sisters are collaborating on a project together, but I can't help grimacing every time I picture a 4th grader wearing a miniature version of Jessica's High-Waisted Mom Jeans or being inspired by Ashlee's new penchant for ponchos.
The line will be available in over 400 stores sometime this fall and is reported to feature graphic tees, hoodies, denim and colored jeans, shorts, leggings and more tween friendly styles as seen below. Not too shabby Simpsons, although I'm not loving the gray faux fur Muppet vest.
Jess told Women's Wear Daily that “Creating a tween apparel collection was a natural extension for the brand. I’m excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today’s tweens...” .
Ashlee made a comment too, it was pre-recorded and lip-synced.