From a geographical standpoint, nobody does swimwear better than the Brazilians.
Just flip through any Victoria's Secret swimsuit catalog past or present and you'll find a bevvy of Brazilian born bikini clad beauties gracing every page, from Adriana Lima to Alessandra Ambrosia, lest we forget the highest earning supermodel in the industry, Gisele Bundchen.
Yes, Brazilians wear their swimsuits well, and in Cia.Maritima's case, they design their swimwear with just as much aplomb as the bombshells who model them.
Since their initial launch in 1990, the Cia.Maritima beachwear line has evolved into one of the hottest and most popular swimwear brands in Brazil, and beyond. Under the watchful eye of Benny Rosset, Cia.Maritima has found success in establishing a beachwear lifestyle concept, rather than just massively produced swimwear.
This season, Cia's 2012 collection drew inspiration from the French Riviera, embodying that je ne sais quoi quality found in style icons like Jane Birkin, Francoise Hardy and more fashionably French free spirits who spent their summers sunning and sauntering along the beaches of Saint Tropez.
Overall, I basked in the elegance present in the range of sophisticated bikinis, one pieces, monokinis and coverups that breezed down the runway, but it wasn't the cuts of the suits that stood out. It was all about the prints.
This season, Cia.Maritima's digital prints reflected the flora and fauna of the Riviera. I saw tantalizing tie dyes, sumptuous snakeskin, colorful florals and cheetah prints that were all designed to be mixed and matched so women can personalize their beach style with ease while standing out both on domestic and international sands.
Just like the Brazilians do.