Mercedes-Benz Fashion Week Swim 2011 officially commences one week from tomorrow and I am feeling a strange wave of calm washing over me. After surviving a frenzied Fashion Week for the last season in Bryant Park this past February, I figure that this is going to be quite literally, a walk on the beach.
Around this time last year you found me nervous, pensive and frantic, a freshman on the Fashion Week scene. This year I know what to expect (fruity cocktails and sexy swimwear), what to wear (maxi dresses and sweat-proof sundresses) and am thrilled to see familiar faces as well as a crop of new swimwear designers that I'm sure will knock my sophomore socks off.
I feel kind of like a kid on summer break who is being reunited with all of her old camp friends that she gets to see once a year...only I never run the risk of having the MB Fashion Week designer alums short-sheet my bed or slip my hand in a glass of warm water while I sleep. They are way too busy for such childish antics.
One of my old summer time BFFs is White Sands Australia, an edgy and contemporary swimwear and resort-wear line designed by the lovely Leah Madden.
I was blown away by last year's white hot White Sands collection, and am sure this year's collection will only leave me summer loving and wanting for more.
Always fashion forward, contemporary and beach-ready, White Sands makes women feel sexy from every angle with pieces that range from tiny Brazilian cut bikinis to beautifully shaped maillots. Last season I was wowed with swim and resort-wear stunners from the romantic Sweet Love ruffled one-piece to the denim Player playsuit and flirty Sweet Sin bright orange bikini.
I will take in the new collection at the Press Preview next Friday and am looking forward to seeing what surprises Leah has in store for me this season.
In the meantime, if you're looking for fun in the sun courtesy of a land down under, allow me to introduce you to my good friend from overseas, White Sands Australia.